American Innovative

Neverlate 7-day Alarm Clock Best Gift For Sleepy Students, Here And Abroad

ITHACA, New York - Oct 20, 2005 - A clock radio is a great gift for students who need a little encouragement getting to class in the morning. One new product provides seven independent, daily alarms allowing users to preset a different wake-up time for every day of the week.

The Neverlate 7-day Alarm Clock, a creation of American Innovative, is an excellent way for parents to give their son or daughter a subtle nudge that says “get to class” disguised as a clever gift at an affordable price point (MSRP $35). Available at Linens ‘n Things and on-line at ThinkGeek.com and www.americaninnovative.com.

“For sleep-deprived students at the end of a long semester, the Neverlate removes at least one morning obstacle,” says Adam B. Hocherman, the product’s creator. “The clock’s seven independent alarms allow a full-semester class schedule to be easily programmed, all at once. Students no longer risk missing early class on Wednesday after sleeping in for late class on Tuesday, for example.”

Although originally designed for students, the clock radio is attracting the attention of athletes, full-time working professionals, part-timers and others with complicated weekly schedules typical of today’s lifestyle.

Siddhartha Chaudhury is both a student and a working professional, “I'm a full time student running my own business so the different time settings are perfect for lectures and the nap function is great for getting in powernaps between school and work.”

US-based college students will not be the only ones arriving to class on time this holiday season. The Neverlate will be on sale in Europe shortly.

“We were inundated with international requests from all over the world almost from the moment we released the product in America,” said Hocherman. The clock is scheduled for its European debut in Germany in November with other European markets to follow.

The Neverlate 7-day Alarm Clock is available in stores at Linens 'n Things and on-line at ThinkGeek.com and at the company’s website, www.americaninnovative.com.