American Innovative

Neverlate 7-day Alarm Clock Gets Students to Class On Time

BOSTON, Massachusetts - Jul 14, 2005 - A new clock radio is helping to get students out of bed and into the classroom. The Neverlate 7-day Alarm Clock provides seven independent, daily alarms allowing users to preset a different wake-up time for every day of the week.

The Neverlate, a creation of American Innovative, LLC (www.americaninnovative.com) is great for students on a class schedule, athletes involved in a training regimen or working professionals with a varied morning schedule.

“With today’s busy lifestyles, our morning routines vary. Due to class, work, or family obligations our days rarely begin at the same time,” said Adam B. Hocherman, Neverlate inventor and President of American Innovative. “We reinvented the clock radio to better meet the needs of us all.”

In addition to the product’s unique 7-day functionality, the Neverlate features American Innovative’s patent-pending rotary controls which make setting alarms a snap. Attention to detail is evident throughout the product. For example, the Neverlate has a feature which allows the user to select the Snooze duration between zero and thirty minutes.

“As the mother of a college sophomore, I definitely see the need” said Jan Katz, mother and professor of international business at Cornell University, “The Neverlate has definitely supplied me with the best idea for my going-to-college gift.”

The Neverlate was recently featured on G4TV’s “Attack of the Show”. Bruce Greene, Product Coordinator at G4 Media called the product “simple yet ingenious”.